No sooner had the XF been unveiled in Frankurt on 11 September, than the German magazine Auto Motor und Sport named the XJ the winner of luxury category in its annual design awards, voted for by 16,000 fo its readers. Commeting on the winning of the award in light of the XJ's recent re-style, CJ O'Donnel, jaguar's global marketing director said "This is a great achievement for the XJ to come out on top over our German competitors ... It's great to see the German market respond so favourably to the fresh new face of our flagship model".
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